Corporate gifting has been a longstanding industry practice used to strengthen relationships in the workplace. While it may seem an unnecessary expense, especially for businesses just starting out, it is a smart and effective strategy to growing a company and its network.
The importance of corporate gifting
A lot of companies have benefited from corporate gifting over the years, allowing them to foster and maintain a positive emotional connection with stakeholders, employees, clients and partners. Gifts can improve these relationships and boost employee retention and customer loyalty. If you’re thinking about corporate gifting, here are some ways it can help business growth and success.
Builds healthy company culture
A good organisation acknowledges the significance of showing employees the appreciation and recognition they deserve. Not only is it a great way to generate a positive first impression with new employees, but it also strengthens teamwork and is a great way to motivate the team to get along. Giving gifts go a long way in improving the workplace atmosphere!
Regular corporate gifts given to acknowledge outstanding performers, thank hardworking employees, and welcome new hires go a long way in establishing a healthy work environment. It makes employees feel the company’s dedication to working with them.
Boosts employee productivity and retention
They say that taking good care of your employees will encourage them to care for your business more. Corporate gifting can boost employee morale and performance, making them more energised to do their jobs. It sends a positive message that the company sees, recognises and appreciates their hard work.
Many workplace surveys have found increased employee productivity after receiving gifts from their employers. Company loyalty is also higher, with more employees staying with the business due to the rewards they receive for their job performance.
Fosters better relationships with clients
Giving gifts to clients and vendors shows how much you value your partnership and remain committed to them. It also proves that their business is valued and encourages them to continue patronising your brand. In cases where it has been a while since your last interaction with a client, a well timed corporate gift can bring your company back to top of mind and nurture a healthy business relationship.
Promotes the business
Corporate gifting can invite those who are not yet customers to become one. Gift boxes or items with your logo can subtly promote your brand. Clients will also keep your business in mind whenever they see or use your present. Surveys have even found that corporate gifting can open up new business opportunities with other companies!
Enhances brand reputation
Giving out thoughtful, personalised gifts is a great way to win the favour of clients and employees. It creates a positive image for your business as being kind, considerate, and caring.
Having a pleasant work experience can lead to employees speaking positively of your company and raising your reputation. In the same vein, it can help your business attract more sales from client referrals. Earning client trust enough for them to recommend you to others is a valuable asset and proof of an enhanced brand reputation.
Find the perfect partner for corporate gifting
Personalising gift selections are critical, so working with the right partners who can simplify the process is essential. That’s where hamperly. can step in. As professional gift givers, we understand the value of fostering great relationships through unforgettable gifting experiences.
We offer a full range of custom gift box options, including custom gift orders made specifically for each client’s needs, from staff welcome boxes to settlement gifts and client rewards. Popular requests include F&B items and branded merch that clients and employees can use. We also do full customisation and branding from packaging to gifts.Take advantage of the benefits that corporate gifting offers and take your business to new heights. Contact hamperly. today and enquire about our custom gift boxes.